Great interest in Serbia at the EXPO 2015 in Milano

Published on July 14, 2015.

Serbian Deputy Prime Minister and Minister of Trade, Tourism and Telecommunications Rasim Ljajić said that with 120,000 visitors in the first 70 days, Serbia is one of the most visited countries at the World EXPO 2015 in Milano.

At the World Exhibition in Milano, there is a great interest in what Serbia has to offer, said Ljajić during a tour of Serbia’s pavilion, noting that so far 55 different events have been held there providing the main attraction for most visitors.

“We expect to present the best of what Serbia has to offer in the upcoming period as well, not only in tourism, but in terms of its economic potential in general, because the goal of this exhibition is not only to attract more tourists, but also to attract as many investors as possible,” said the Minister.

Recalling that there are about 600 Italian companies in Serbia, Ljajić said that this is a great opportunity for Serbia to do everything to present the best it has to offer in terms of attracting foreign investors during the EXPO 2015 and the events outside of this world exhibition, as its pavilion and exhibit space will be visited by about 20 million people.

EXPO 2015 in Milano provided an opportunity for the Tourist Organization of Serbia (TOS) to present the gastronomic products, wine and music, performed by both Italians and our people who live in Italy, said the director of TOS, Gordana Plamenac.

She emphasized that the “My Serbia” campaign is not only aimed at people in our country, but also at Serbs who live abroad and who should be the promoters and ambassadors of Serbia, including prominent experts and artists, who as ambassadors can inspire their friends to come to Serbia.

According to the Commissioner General of Serbia at EXPO 2015, Žarko Malinović, Serbia, as one of the countries with the smallest budget at this year’s world exhibition, makes up for the lack of space by organizing a large number of events.

The World Exhibition EXPO 2015 in Milano was opened on the first of May and will last until the end of October; 144 countries have their own pavilions at the exhibition.